Mission
To place every dog with a family whose real, everyday life genuinely fits them.
Our story
It Started With One Very Stubborn Dog.
We were not planning to build anything. We were trying to find the right home for one dog who had already been returned twice, both times by people who loved him and simply could not give him what he needed.
That was the whole lesson. The problem was never the dog. It was the match.
So we started doing it differently: living with each dog long enough to know them properly, writing honest profiles, and asking families harder questions before anyone fell in love with a photograph.
- 1,240+
- Happy Families
- 1,380+
- Happy Dogs
- 1,190+
- Successful Matches
- 11
- Years of Experience
- 98%
- Customer Satisfaction
What drives us
A Simple Promise, Kept Carefully.
Vision
A world where people choose a companion by temperament and lifestyle, not by label.
Values
Honesty before a sale, patience before a placement, and support long after.
Our philosophy
The Dog Is The Hero.
We do not organise dogs by pedigree, because pedigree tells you almost nothing about who will be asleep on your sofa in six months.
What matters is this dog: how much they need to move, how they handle noise, whether they seek out children or quietly avoid them, how long they can be alone.
Everything on this website is built around those answers.
Before you decide
Responsible Dog Ownership
A dog is a ten to fifteen year commitment. Here is what that really involves.
1
Time every single day
Walks, feeding, training and company, on good days and busy ones.
2
Ongoing cost
Food, vaccinations, grooming, insurance and the vet visit you did not plan for.
3
Training and patience
Especially in the first three months, while everyone learns the new rules.
4
A plan for holidays
Who cares for them when you travel, and are they comfortable with that person?
The people
The Humans Behind The Tails
Small team, long walks, strong opinions about dog food.
Vikram Rao
Founder
Started this after failing, twice, to find the right home for one stubborn dog. Still walks every dog personally before they are listed.
Anita Menon
Head of Matching
Spent nine years in animal behaviour before joining. Asks the questions nobody else thinks to ask.
Rohan Desai
Care and Health
Coordinates vaccinations, vet visits and health records. Keeps a spreadsheet nobody is allowed to touch.
Sara Fernandes
Family Support
Handles the first three months after a dog goes home. Answers her phone at unreasonable hours.
Happy families
The Best Reviews Have Four Paws
“We came in thinking we wanted a small dog. The team asked about our schedule, our garden and our son, and gently pointed us somewhere else entirely. Maple has been with us eleven months and I cannot imagine the house without her.”
Aarav Sharma
Adopted Maple · Pune
“I live alone in a flat and I was nervous about whether that was fair to a dog. They understood immediately and matched me with Luna, who is the calmest creature I have ever met. She sleeps through my work calls and waits by the door at six.”
Meera Iyer
Adopted Luna · Bengaluru
“Coco arrived like a small tornado and settled into the routine within a fortnight. What impressed me most was the follow-up. Three separate check-in calls, none of them rushed.”
Ishaan Kapoor
Adopted Coco · Mumbai
“My parents are in their seventies and wanted company, not a project. Biscuit was exactly right: gentle, tidy and happy with two short walks. He has changed the atmosphere of that house completely.”
Diya Nair
Adopted Biscuit · Kochi
“I have had dogs my whole life and I still learned things here. They were honest that Rocky needed an experienced handler, and they were right. He is the steadiest dog I have owned.”
Kabir Singh
Adopted Rocky · Delhi
“Toby greets everyone who comes to the house like a long-lost relative. The profile said exactly that, which made me laugh at the time. It was completely accurate.”
Sara Fernandes
Adopted Toby · Goa
Come And Meet Everyone.
No appointment needed for a conversation.